Jose Hawilla From Newspaperman To Successful Entrepreneur

A well-known journalist in Brazil, Jose Hawilla, has also ventured into business and succeeded. Together with some partners, he bought Traffic, a leading marketing company in Brazil selling sports gears. Hawilla is a native of Brazil, being born in the state of Sao Paul, particularly in Sao Jose do Rio Preto. He is a happily married man with three kids.

As a journalist, Hawilla can be regarded as someone who belongs to the most influential persons in Brazil. He now owns Rede Globo affiliates as well as an influential network of newspapers in Sao Paulo, Rede Bom Dia. This latter network consists of Good Morning Catanduva, Good Morning Marilia, Good Morning Fernandopolis, Good Morning Rio Preto, Bom Dia Bauru, Bom Cia Jundiai.

Hawilla added another periodical in his list when he bought the Diario de Sao Paulo on Oct. 15, 2009. This newspaper is the former Diario Popular which started its publications in 1884. It was previously owned by Infoglobo since 2001 when it changed its name to Diario de Sao Paulo. You can visit meioemensagem to know more.

Before he became a newspaper owner, Jose Hawilla worked as a radio and TV reporter for about 10 years. As he worked as a producer, presenter and commentator, he also managed to study and graduate in law school. He worked with many major communication networks in Brazil, namely Rede Record, Radio and TV Bandeirantes, and Rede Globo. Hawilla covered big sporting events such as the World Cups, the Olympic Games and the Formula 1 races. For more details visit LinkedIn to see more.

In 1979, Hawilla’s journalistic career abruptly ended when he was fired from his job because he attended a category strike. He was then So Paulo de Rede Globo’s sports head. Being blacklisted, it became difficult for him to find a new job in journalism. Although he was able to get his job back at Globo, he started to think of establishing a business. Now, as a successful businessman, he gives regular talks to young and aspiring would-be entrepreneurs. He is also successful in this endeavor. In one such talk in Rio Preto, about 500 people attended the event. They wanted to hear the successful business tips that he will reveal.

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Nathaniel Ru’s Sweetgreen Business Model

The company that is proving this is Sweetgreen, a independent and nation wide restaurant chain that took off after receiving creative backing from big names like Danny Meyer, Steve Case and Daniel Boulud. One of the primary reasons for the food chain’s success is its menu items which consist of absolutely nothing but salads. They are not, however, just any old salads but freshly made with a wide variety of delectable variations, all sourced from local farms who ship their produce directly (which naturally helps family owned farms as well by cutting out the middle, so to speak).


The companies co-founder, partner and CEO, Nathaniel Ru has publically stated that he and the Sweetgreen team wanted to make a restaurant whose product would make people feel good rather than just full; one which would be healthy and sustainable. That is to say, a restaurant that stood for something. The 32 year old Californian also noted in a recent interview with Forbes that the company has seen great success in differentiating itself from other similar venues such as Chipotle by entering the market in locations and areas that are not conventionally thought of as fast food zones such as tech and high business sectors.


However, it is not just what Mr. Ru and his team are doing on the ground and in their stores that is bringing so many people clamoring for salads as if they were made of gold, for there is also the question of technology. All of the founders and leaders of Sweetgreens (including Ru) are extremely tech savvy and worked in the technology industry prior to creating the restaurant chain which gave them a huge leg up in terms of graphics creation, app and mobile tech designation, SEO, hosting and all the other particulars that have now become a integral component of any successful modern day business model. Learn more: