Whitney Wolfe Herd, founder of Bumble dating app is a rare executive in the industry of technology as most, if not all other dating apps are owned by men. Previously, she was a co-founder and vice president of marketing at Tinder. Her goals and visions have been to promote female empowerment in both the workplace and in the world of dating. Therefore, the creation of Bumble, a female-first dating application has facilitated the accomplishment of Whitney’s goals. On Bumble, when a match is struck, it is up to the woman to initiate the conversation, unlike other dating apps which require the man to make the first move. As a result of female-centric approach, it has grown to become one of the most used dating apps with around 30 million users.
As Whitney’s vision goes a long way, she has designed Bumble to be more than a dating app. With the introduction of Bumble Bizz and Bumble BFF on Bumble app, users can be able to also acquire business contacts and friends, alongside finding romantic partners. Having all these functions, Bumble aims to become an all-rounded social network platform.
Whitney Wolfe began her entrepreneurial success back in college. She was born in Salt Lake City and later attended Southern Methodist University where she majored in International Studies. He first business encounter was selling bamboo tote bags in order to support marine habitat that had been damaged by the BP oil spillage that happened along the Gulf Coast. She partnered with Patrick Aufdenkamp, a celebrity stylist, to design the Help Us Project totes for the non-profit business foray.
While Whitney Wolfe still attended Southern Methodist University, she designed a clothing line called Tender Heart, again in partnership with Mr. Aufdenkamp. This company’s objective was to create awareness on fair trading practices and fight against human trafficking. This clothing line was promoted by various buyers such as Intermix and Kitson who are retailers in the Los Angeles market.
As Whitney Wolfe still focused on progressing Bumble, she made time to meet a lover of her own. The two met through a mutual friend who introduced them to each other while they were on different ski trips. Now her husband, Michael Herd is a restaurateur and oil & gas investor. After the ski trip, they kept in touch and started dating. After two years, Michael proposed to her on his family’s ranch after a horse ride. They exchanged vows in the Southern Italian town of Positano at the Villa Tre Ville.
Whitney Wolfe info: tim.blog/2018/05/25/whitney-wolfe-herd/