Pattiz together with Tom Webster, Vice President of Strategy at Edison Research made public the end-results of a study conducted by the firm. The study entailed the impact of engaging podcast advertising on various brands in the market and took place towards the end of 2016. Interesting to note, the study is the first of its kind and shows the importance of podcast advertising to both the producers and consumers.
In the year 2016, Edison Research firm carried out three studies to understand the importance of podcast advertising concerning five renowned brands. Some of the brands in question were just looking for a new outlet to reach their customers.
On the other hand, some were looking for a marketing opportunity for their products. Before the podcast campaigns kicked off, several online audience assessments were conducted.
For all the products, the same marketing approach was used during the research. According to the end-results, the target audience responded to the podcast messages and portrayed an interest in purchasing the brands. Learn more about Norman Pattiz: https://ideamensch.com/norman-pattiz/
Mr. Norman Pattiz says that the methods used during the research ensure that the results are worthwhile. He continues to say that their sole mission is to ensure effectiveness in their advertising methods. Mr. Webster sheds light on their journey during the research and says that it was an exciting journey to work hand in hand with both PodcastOne and the five brands.
Mr. Webster says that it was a worthwhile venture since they got a chance to measure their target audience both before and after the campaigns. For more details on the study, follow this link.
About Norman Pattiz
According to Bloomberg, Norman Pattiz is the CEO and Founder of PodacastOne. He has held the position of Executive Chairman since June 2016. Before that, Mr. Pattiz was a senior advisor at Westwood One Incorporation which he founded in the year 2010.
It was under his great leadership skills that the company rose to become the leading radio network in America. He holds other vital positions in the corporation world such as being the Chairman of Los Alamos National Security. Norman is also a Board Member for Lawrence Livermore National Security. In the year 2010, Norman established Courtside Entertainment.
The firm’s mission is to produce and finance high-quality programming initiatives.
Mr. Pattiz was appointed by President Bill Clinton to serve on the Broadcasting Board in the year 2000. He was later re-appointed by President George Bush to serve on the same Board.
According to an interview with ideamensch, Norman says that he is an all-rounded individual as he is involved in all areas of his business. He continues to say that he believes in the implementation of ideas that have an impact on the market.