When Lori Senecal takes over an advertising business, her objective is to make it global. It has shown in the other businesses that she has held positions as CEO in. Her latest business, CP+B has just recently opened an office in Beijing. For its operation in Beijing, it is going to serve Infiniti and American Airlines. These are the two global accounts that it has. Of course, there are also plans to secure more global accounts and serve companies in Beijing. Given Lori’s method of conducting business, one can expect CP+B to be very effective in its delivery under the leadership of Lori Senecal.
Lori Senecal is someone who thinks things through when it comes to business. In this case, she brings a lot more effectiveness to the company. More clients are beginning to warm up to the quick handling of business that is straight to the point. After all, businesses are very short on time and want to make sure that they are getting tons of profits. This is why they take the time to think about their next campaign with Lori’s company. Given the growth and the new opportunities, more companies are seeing the allure of the type of business that CP+B can do for them.
Lori has shown that she has an ability to thrive in a world that does not seem friendly to people like her. Introverts are generally a lot quieter than the average advertiser. However, given that Lori is passionate about advertising and knows how to handle uncomfortable situations, she has used her introversion to her advantage in that she has learned how to conserve her energy while she is at work. One of the ways she does this is by keeping her cool and merely taking needed action in order to carry out the task at hand.
According to Ad Week, one of the reasons that Lori Senecal is one of the best leaders in the industry is that she is someone who is more into showing instead of telling. She leads by example and shows a lot of self control when it comes to dealing with her employees.